David Beckham H&M Bodywear Campaign | First Look
Tuesday, January 03, 2012
Fashion giant H&M has teamed up with footballer David Beckham to distribute his eagerly awaited "Bodywear" line, which will launch 2nd February 2012 to coincide with Valentine’s Day. The long-term partnership will see the new range stocked in 1800 stores in more than 40 countries.
“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”