RIHANNA ON THE SET OF HER 'RUDE BOY' MUSIC VIDEO

Def Jam have released images of Rihanna on the set of her upcoming music video for ‘Rude Boy’. The video was directed by Melina Matsoukas who also directed Rihanna's 'Hard' music video. Rihanna described the video as "completely different from any other video I’ve shot before. A lot of my videos are really dark and edgy and tough. 'Rude Boy' is more playing along the lines from my roots. We used a lot of color, but also the costumes were very Jamaican dance-hall queen type. According to Def Jam 'Rude Boy' premieres Thursday on February 11, 2010.